History, VISION, MISSION, AND VALUES

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Our Commitment and

HISTORY

Soul, body, and heart at Destilería Tierra de Jaguar are what have forged the mezcal tradition that has endured over the years, passed down from generation to generation since 1897 in the municipality of Tlacolula de Matamoros, Oaxaca.

Careful attention to every detail of mezcal production, combined with a strong connection to the environment and sustainability, defines us as an industry whose byproducts (vinazas) can affect groundwater and agricultural fields. As a socially responsible company, Destilería Tierra de Jaguar has installed state-of-the-art biodigesters, helping to treat waste and reduce the ecological impact on our community.

Botella de Mezcal de Mandarina

Our

VISION

To establish ourselves as leaders in artisanal mezcal production at both national and international levels, while maintaining the quality and authenticity of our product.

Quality, Identity, and Commitment

MISSION

To preserve and honor the mezcal tradition through innovation and continuous improvement of each of our processes, with a focus on quality and sustainability.

Pillars That Define Us

VALUES

They are the heart of Tierra de Jaguar. They reflect the dedication, pride, and passion we put into every bottle, honoring our roots and the art of artisanal distillation.